1AmongMany

In November, 2009, the Partagas cigar brand launched a new, limited edition cigar created by tobacco legend Benji Menendez. POKE was engaged, in conjunction with an event planning team, to come up with a strategic approach for the launch of these events that would grab the interest of both cigar connoisseurs and newbie smokers and [...]

When a company like Dyson – which cultivates a massive conversation in the digital space – enters a new product category, the opportunity creates an almost-palpable excitement. Eager to participate, POKE was engaged to orchestrate and execute an entirely digital product launch for Dyson’s new Air Multiplier. Simply put: not a single penny was spent [...]

Heading into the 2009 holiday season, Dyson released a limited edition version of their DC24 and DC25 vacuums dubbed the blueprint. Meant to commemorate the designers and engineers throughout history, and to celebrate the persistence that James Dyson himself demonstrated as he worked to create the first Dyson DC01, the Blueprint was a surefire win. [...]

Dyson USA approached us to create a launch strategy for their updated handheld vacuum model, the DC31. The ideas we presented were aimed at building buzz around the new product to drive people to the Dyson website and to increase conversion through small, simple, social tactics dedicated toward six hypertargets that the client felt were [...]

Well, this is a first for me. I’ve been interviewed by the crew of the wonderful web design collection, SiteInspire. Based in London, SiteInspire collects the most…well, inspiring web destinations they can find and profiles them through a simple tagging system. If you’re looking for inspiration for a new site design, definitely look no further. [...]

POKE was invited to pitch ideas for the digital launch of the new Porsche Panamera. Our strategy uses the Panamera launch as a springboard to activate a greater sense of community amongst Porsche enthusiasts. The platform we devised would begin with the newest member of the Porsche family, but could eventually be rolled out to [...]

After sharing my previous post on process, I was bouncing a few emails back and forth with Deb Morrison, one of my former UT professors who’s now heading things up out in Oregon. She’s a mastermind when it comes to inspiring young creative folks, and she spends much of her time experimenting with and teaching [...]

In a first step toward recreating the web home for Performa-Arts, a leading performing arts organization here in NYC, we’ve launched a new landing page. See, while Performa is one of the leading organizations dedicated to performance art and the surrounding community both locally and worldwide, their work is often somewhat amorphous and difficult to [...]

As part of a small pitch process for vacuum maker extraordinaire, Dyson, we presented the following strategic document. The assignment for the pitch was to bring forward ideas regarding Dyson’s line of “ball” vacuum cleaners. We subsequently won the business based on this work and were involved in the launch of numerous Dyson products.

We were commissioned by Tauck World Discovery to help envision and realize of a new kind of travel company. One that focuses on experience-driven travel where you don’t just hear about the field Cezanne painted in, you paint in it yourself. One where each destination package is curated by an experience-minded tour-guide. One designed for [...]